What is the risk of using a DIY or economy option for your branding or logo design services? Given the importance a brand can make to a businesses success, many customers opt for branding design services that give better value as a way of reducing risk. Your logo is possibly the single most important part of the branding exercise, which is why it seems crazy that people choose to cut corners here and opt for “CHEAP LOGOS”. Saving money initially may cost you more in the long run if you are required to roll out a new logo across all of your printed and digital publications.