‘Peter Hollowood Martial Arts’ required a formal rebrand to ‘Dojo of Champions’. Whilst remaining a very active part of the business, Peter would like the revised brand to remain recognisable to his members and industry associates. The Dojo of Champions has produced some of the country’s finest athletes and outstanding Black Belts. Whilst the Dojo is proud of their achievements, they also want to be perceived as a family oriented club. This brand solution will need to resonate with the following audiences:
A brand strategy was formalised to consider all of the potential marketing streams: Web, Digital and Print Design. In addition to the formal style guide, a content strategy was formed. We found ways to improve enrolment processes and streamline communications with students and parents. Survey-based research was untaken with the existing members providing valuable feedback. Training was provided so that the client had the tools to streamline their social media management. As part of the branding exercise, a new website will compliment the company vision. The website should be a place where users can research programs, view timetables, pay memberships and book term classes. Reusable templates for member certificates and timetables were produced so that the client could self-manage the process.