Catalyst Content helps the BEST small businesses catalyse their business goals. The purpose of the rebrand was to move away from the 'Digital Marketer' identity. They were looking for a playful and authentic brand personality that customers trust. The brand strategy should consider all of the potential marketing streams: Web, Digital and Print Design.
The brand will be rolled out across the website (by client), social media, marketing collateral and business cards. The new visual identity will be formalised within a branding style guide to aid in the roll out across various streams. Presentation decks, HTML signatures, website mockups and marketing collateral were produced as part of the project.