Gypsy Earth was looking to make a bold entrance into the market by meeting consumer demands for high performing online products. This required a consistent branding approach that provides competitive differentiation. The branding solution will be rolled out across various online channels and print materials. Additionally, it will support all of the products that sit within the Gypsy Earth product range.
The overarching brand represents an active and sustainable lifestyle and speaks to an environmentally-conscious consumer base. As part of the initial brand launch, product packaging and label design was required for the first product within the Gypsy Earth range, The Phoenix Tumbler. This product required a dedicated branding solution that works cohesively with the parent brand, yet characterizes the product with its own personality.