‘I live in a holiday’ is a lifestyle brand that focuses on travel experiences - primarily focusing on the Mornington Peninsula. As local residents of the Mornington Peninsula, Clare and Steve aim to draw inspiration from their close connection with local attractions. Their combined photography skills and passion for their local region has enabled them to develop a beautiful collection of photographic artwork.
An e-commerce site selling photographic artwork is the main touchpoint for customers. A visual identity was created for the client to roll out across their website and social media channels. The logo and supporting elements needed to consider various scales for things like product packaging labels, website icons and favicons and potential signage (in the future).