A complete branding and website package was required to ensure that the company presents consistently across all mediums. The company website needs to be user friendly for both the front-end user and the website administrator as content will be updated as the business evolves and processes are refined.
A modern, neutral approach was taken to branding. This was to ensure the brand speaks to a wider audience. The colour palette gives a corporate feel, yet the design is still playful enough for the Gen Y portion of their audience. A full branding tool kit was provided which included: Style Guide (with fonts, colours, logos and applications), Business Card Designs, HTML Email Signatures, Branded Marketing Materials and Stationery. A multi-lingual website platform was set up to support users in both Changsha, China and Melbourne, Australia. Lead capturing forms (with incentivised content) and accessible contact information were both essential components of this website. The website presents the company as a personalised yet professional small business that works closely with their clients to ensure the best possible outcomes.